Safeway: Thank You For The Identity Theft

Safeway is so horny for consumer data that they will collect it any which way. When you make a purchase and you don't have a Safeway Club Card, they will allow you to provide your phone number. Heck, they will allow you to provide any phone number. If you have a phone number and no name attached, roll the dice. Go to Safeway, make some lame purchase and provide this phone number that you want fleshed out. Voila, your receipt will show 'your' name at the bottom.
Safeway could prevent this by leaving this name at the bottom, but will they? Not a chance.